To manufacture premier winches, cranes and rigging equipment with pride and a deliberate commitment to excellence. Our Mission is made up of three pillars:
The Product pillar drives us to provide excellence – for the sake of excellence.
Our goal is to design, build and deliver lifting and pulling products with thoughtfulness and care. We want the experience users have to exceed their expectations. We want customers to experience us as people through our products.
The Economic pillar requires us to manage our business for sustainable long term growth.
Our goal is to operate within a sustainable financial model, realizing profitable growth, increasing value for stakeholders, and expanding opportunities and development for our employees.
The Social pillar compels us to do what we can to help make the world a better place to live.
Our goal is to operate in a manner that recognizes the role of business within society, doing what we can to help improve quality of life and help insure a sustainable world.
TO ACCOMPLISH OUR MISSION, WE:
Strive to be a leader within the industries we serve.
Keep our customers coming back.
Continuously evaluate and improve our products and processes.
Contribute to the communities we are a part of.
Provide opportunities for employees to grow.
Reach upward and sacrifice short term gain for what is right.